Daimier Trucks North America Announces New Loyalty Program

Daimler Trucks North America (DTNA) recently announced that a new customer loyalty program will be in place for owner-operators and small fleets.  The loyalty program known as “Truck Bucks,”  will be aimed at rewarding customers with parts and service specials at Detroit, Freightliner, Western Star and Thomas Built Buses service locations across America.

Customers that enroll in the loyalty program will receive discounts and special product incentives. Specials will include discounts on services and specific parts designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be convenient and customer-friendly by giving you discounts when you check out rather then coupons or special codes.

DTNA director and aftermarket specialist, “Todd Biggs,” stated, “Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network. This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall. The DTNA dealer and distributor network has taken great lengths to improve the customer experience at the service level through the integration of new technologies and operational efficiencies at every stage of the truck buying and post-purchase cycle,” Biggs stated. “We recognize that today owner-operators and small fleets have a lot of options for parts and service. They are very conscious of total cost of ownership,” he added. “To us, that means our parts and service operations have to be exceptional in both quality and value. Truck Bucks is an example of our commitment to put the customer first.”

The DTNA loyalty program is expected to be up and going. You can sign up to Truck Bucks by visiting mytruckbucks.com I expect this to be a big program for DTNA, one that could see some much needed value to the company. Although loyalty programs are in place, very few are worth a truck driver’s time. DTNA’s loyalty program is going to be big for both owner-operators and small fleets. However, we’ll have to see just how rewarding Truck Bucks will be for truck drivers.